LG Virtual Product Diplay & Exhibition

LG, the global leader in consumer electronics and home appliances, wanted to present its vast portfolio of products to international markets without having a physical presence. The company required innovative, engaging, and interactive solutions to attract potential customers, thereby gaining a thorough understanding of their products.

Problem statement:

LG needed a solution that can present the product in a virtual environment, where the users can investigate and understand the elements of the product anywhere in the world. This needs to be done in such a way that creates an immersive experience, giving the users the effective engagement without having to view the product physically at exhibitions or demos.

Description of the solution:

For LG, Exposit designed an Ultra Virtual Product and Exhibition Platform using 3D visualization and interactive features. In an exciting, intuitive environment, users were able to engage with extensive, detailed 3D product models, enjoy guided tours in a virtual exhibition, and more.

Business impact:

This solution enabled LG to present interesting complex product features that were easy to understand in order to reach a global audience efficiently with no physical limitation and enhance user engagement.